Our story
Joy, bundled with intention
BundleJoy Project was born from a simple belief — that a small, thoughtful bundle can remind someone they are seen, loved, and not alone.
How it started
BundleJoy Project was inspired by my mom, who spent nearly 30 years at Mattel and had a knack for spotting delightful toys. She inspired our very first Joy Bear.
We began making these little bears together to keep her creativity active, enjoy meaningful time together, and give her something special to look forward to. Although the bear is at the heart of our story, we also wanted to find a way to share that joy with our community.
Through our BundleJoy Drops, we donate thoughtfully assembled bundles to kids and older adults throughout the year. Each bundle includes engaging activities, small comforts, and a handwritten card—a personal reminder that someone is thinking of them.
A portion of the profits from every Joy Bear helps fund these donation drops, and we occasionally include a few Joy Bears as extra gifts.
Our purpose is simple: to help people feel valued, remembered, and loved.
Small bundles. Big smiles. 💜
What we believe in
Connection first
Every bundle is a bridge between people. We design each one to spark a moment of genuine connection.
Thoughtful curation
Nothing ends up in a bundle by accident. Every item is chosen with care, intention, and the recipient in mind.
Joy for all ages
From little ones to grown-ups, everyone deserves a bundle that makes them feel special and remembered.
Small things matter
We believe the smallest gestures carry the biggest meaning. A little surprise can change someone's whole day.
The people behind BundleJoy
A small team with a big heart, united by the belief that joy is worth sharing.
The BundleJoy Team
Curators of Joy
We are a passionate group of gift-givers, activity-lovers, and firm believers that a thoughtful bundle can brighten anyone's day. More introductions coming soon!
Something joyful is on its way
We are putting the finishing touches on our first bundles. Stay tuned — good things are coming.
• Coming Soon